Raptive vs Yandex Advertising Network
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Raptive
Raptive (formerly AdThrive) is an ad management platform for premium content creators, helping bloggers and website owners optimize revenue through display ads, video ads, and related advertising. Raptive focuses on maximizing revenue potential for content creators through high-quality ads and precise targeting.
Yandex Advertising Network
Yandex Advertising Network is one of Russia's leading digital advertising platforms, helping websites and applications monetize through display ads, video ads, and local ads. The platform covers a wide audience in Russia and CIS countries, offering precise ad targeting and optimization tools. Yandex is Russia's largest search engine, with its corresponding advertiser platform being Yandex Direct, similar to Google AdSense's ecosystem position.