Raptive vs Taboola
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Raptive
Raptive (formerly AdThrive) is an ad management platform for premium content creators, helping bloggers and website owners optimize revenue through display ads, video ads, and related advertising. Raptive focuses on maximizing revenue potential for content creators through high-quality ads and precise targeting.
Taboola
Taboola is a global leader in content discovery and native advertising platforms, providing personalized content and ads to users through its recommendation engine. It helps publishers increase revenue while offering advertisers opportunities to reach target audiences. It's an additional option to Google AdSense, focusing on native advertising. It integrates seamlessly with existing advertising methods, potentially increasing overall revenue without replacing any existing strategies.