Raptive vs RevContent
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Raptive
Raptive (formerly AdThrive) is an ad management platform for premium content creators, helping bloggers and website owners optimize revenue through display ads, video ads, and related advertising. Raptive focuses on maximizing revenue potential for content creators through high-quality ads and precise targeting.
RevContent
RevContent is a native advertising platform that allows publishers to monetize their websites and advertisers to increase traffic. For publishers, RevContent widgets can be displayed on their sites, where advertisers bid for placement, generating revenue for publishers. With flexible technology, RevContent widgets are exclusive to the world's best premium publishers. Publishers are approved on a case-by-case basis. For advertisers, affiliates, and brands, RevContent serves as a traffic driver, directing users to landing pages, offers, articles, and content. Advertisers use targeting, bidding, creatives, and landing pages to build campaigns that participate in RevContent's buying auction.