Adsterra vs Yandex Advertising Network
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Adsterra
Adsterra is a global advertising network platform providing diverse advertising solutions for advertisers and publishers. It is known for its innovative ad formats, global coverage, and efficient anti-fraud system.
Yandex Advertising Network
Yandex Advertising Network is one of Russia's leading digital advertising platforms, helping websites and applications monetize through display ads, video ads, and local ads. The platform covers a wide audience in Russia and CIS countries, offering precise ad targeting and optimization tools. Yandex is Russia's largest search engine, with its corresponding advertiser platform being Yandex Direct, similar to Google AdSense's ecosystem position.
User base
Number of publishers
35,000+
12,000+
Number of advertisers
50,000+
300,000+
Monthly homepage views
4,000,000+
80,000+
Monthly webmaster dashboard views
3,000,000+
70,000+
Company information
Company
Ad Market Limited
Yandex
Country
Cyprus
Russia
Establishment date
2013
Features
Unique partner care, High eCPM, Safe and clean ad delivery, Timely payments, Direct advertisers, Exclusive ad formats
High conversion rates, Intelligent ad optimization, Wide range of ad format support, Global coverage, particularly excelling in Russia and CIS countries, Real-time data analysis, Flexible ad placement configuration
Unique features
Supports cryptocurrency payments, Social Bar ad format, Global traffic and advertiser network, Suitable for websites of all sizes, Supports mixed use of various ad formats
Supported platforms
Websites, Social media (Facebook, Instagram, Twitter, Telegram, etc.)
Websites, Mobile applications, Telegram channels
Ad types
CPC, CPM, CPA, CPI, CPL
CPC, CPM, CPA
Ad formats
Banner ads, Native ads, Pop-up ads, Direct links, Social Bar ads
Banner, Full-screen, Floor ads, Top ads, Native ads, In-image ads
Payment information
Minimum payout
5 USD
150 USD
Payment frequency
Every 2 weeks
Payment methods
Paxum, WireTransfer, Webmoney WMZ, Webmoney WMT, Bitcoin, Tether ERC20 (Ethereum), Tether TRC20 (Tron)
YooMoney, Bank transfer
Verification
Website verification
Easy
None
Verification process
Submit website URL for review, can use after approval
Add meta tag to website or upload file for verification
Address verification
Required
No
No
Automatic ads
Supported
Yes
No
Description
Provides automatic ad placement feature, simplifying ad management process
Manual addition of ad units required.
Geographic coverage
Supported regions
Over 240 countries and regions worldwide
Most countries and regions worldwide, especially Russia and CIS countries
Unsupported regions
None
None
Approval tips
Website content complies with platform policies, Ensure the website has no illegal or controversial content, Quick approval process, can be approved in as fast as 10 minutes
Website content complies with platform policies, Nearly no review process, ads can be displayed after adding website and ad units to the backend
Language support
English
Russian, English
Referral program
Available
Yes
No