Google AdSense vs Yandex Advertising Network
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Google AdSense
An advertising platform under Google, one of the largest online advertising services globally
Yandex Advertising Network
Yandex Advertising Network is one of Russia's leading digital advertising platforms, helping websites and applications monetize through display ads, video ads, and local ads. The platform covers a wide audience in Russia and CIS countries, offering precise ad targeting and optimization tools. Yandex is Russia's largest search engine, with its corresponding advertiser platform being Yandex Direct, similar to Google AdSense's ecosystem position.
User base
Number of publishers
2,000,000+
12,000+
Number of advertisers
300,000+
Monthly homepage views
80,000+
Monthly webmaster dashboard views
70,000+
Company information
Company
Google LLC
Yandex
Country
United States
Russia
Establishment date
June 18, 2003
Features
Displays ads with the highest bids, Diverse ad formats, Global coverage, Displays relevant ads based on website content, Real-time data viewing, Ad filtering and blocking
High conversion rates, Intelligent ad optimization, Wide range of ad format support, Global coverage, particularly excelling in Russia and CIS countries, Real-time data analysis, Flexible ad placement configuration
Supported platforms
Websites, Mobile applications, YouTube
Websites, Mobile applications, Telegram channels
Ad types
CPC, CPM
CPC, CPM, CPA
Ad formats
Banner ads, Native ads, In-article ads, Multi-format ads
Banner, Full-screen, Floor ads, Top ads, Native ads, In-image ads
Payment information
Minimum payout
100 USD
150 USD
Payment frequency
Monthly
Payment methods
Bank transfer, Western Union, Check
YooMoney, Bank transfer
Verification
Website verification
Moderate
None
Verification process
Requires adding verification code or file to the website
Add meta tag to website or upload file for verification
Address verification
Required
Yes
No
Verification method
PIN code sent by mail
Automatic ads
Supported
Yes
No
Description
Can automatically insert optimal ad placements on web pages, conduct A/B testing for ads, and automatically experiment to select better ad solutions.
Manual addition of ad units required.
Geographic coverage
Supported regions
Over 200 countries and regions worldwide
Most countries and regions worldwide, especially Russia and CIS countries
Unsupported regions
Iran, Cuba, North Korea, Syria, Crimea, Russia
None
Approval tips
Domain created several months ago, Original content, high-quality content, sufficient amount of content, Compliant with AdSense policies, Stable traffic flow, Terms of Service and Privacy Policy
Website content complies with platform policies, Nearly no review process, ads can be displayed after adding website and ad units to the backend
Language support
None
Russian, English
Referral program
Available
No
No