Outbrain vs Raptive
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Outbrain
Outbrain is a leading global native advertising and content recommendation platform. It helps advertisers attract high-quality audiences by displaying relevant content and ads on premium publisher websites, while providing publishers with an additional revenue stream.
Raptive
Raptive (formerly AdThrive) is an ad management platform for premium content creators, helping bloggers and website owners optimize revenue through display ads, video ads, and related advertising. Raptive focuses on maximizing revenue potential for content creators through high-quality ads and precise targeting.
User base
Number of publishers
4,000+
Monthly homepage views
300,000,000+
235,000+
Company information
Company
Outbrain Inc.
CMI Marketing, Inc., d/b/a Raptive
Country
United States
United States
Establishment date
2006
Features
High-quality traffic, Native ad formats, Smart content recommendations, Global coverage, Advanced targeting technology, Real-time reporting
Efficient ad optimization, Premium advertisers, Precise audience targeting, Personalized support, Exclusive partnerships, Preferred choice for high-traffic blogs and content creators, Transparent reporting
Supported platforms
Websites, Mobile apps, AMP pages
Websites, Blogs
Ad types
CPC, CPM, VCPM
CPM, CPC
Ad formats
Native ads, Video ads, Card-style ads, Carousel ads, Mobile ads
Interstitial ads, Video ads, Large format ads
Payment information
Minimum payout
50 USD
25 USD
Payment frequency
Before the 15th of each month
Payment methods
Tipalti
PayPal, Bank transfer, Paper check, US wire transfer, Wise, Payoneer, International wire transfer
Verification
Website verification
Moderate
Verification process
Application requires submitting website information and passing traffic verification
Address verification
Required
No
Yes
Verification method
Address verification required
Automatic ads
Supported
No
Yes
Description
With auto-optimization enabled, you'll always get the latest and greatest revenue opportunities!
Geographic coverage
Supported regions
Most countries and regions worldwide
Global
Unsupported regions
None
None
Approval tips
High-quality and original website content, Traffic primarily from organic search, Professional website design with good user experience, Compliance with Outbrain's content guidelines
At least 100,000 monthly page views according to Google Analytics, At least 40% of traffic from the US, UK, Canada, New Zealand, and/or Australia, High-quality original content
Language support
English, French, German, Spanish, Italian, Japanese, Portuguese, Hebrew, Dutch, Swedish
English
Referral program
Available
No
No
Registration process
No direct registration portal; must first submit website information and wait for contact.
No direct registration portal, must first submit website information and wait for review.